There's no public data on how VC firms approach marketing. How much they spend. Whether anyone's measuring it. Whether it's working.
The VC Marketing Benchmarking Survey exists to fix that. It's the first dedicated study of marketing practice across the venture capital industry — covering team structure, annual budget, channel strategy, effectiveness, and LP communications infrastructure.
Produced by Refinery Media, the VC-specialist content and brand agency, in collaboration with Vessel — the AI-native operating system for the full fund lifecycle. Distributed in partnership with Murph Capital, Confluence VC, soyouwanttoworkinplatform, and Soapbox.
Takes 8-10 minutes. Everyone who completes it receives early access to the full report, including budget and effectiveness breakdowns by AUM tier that won't appear in the public version.
In partnership with Vessel, every respondent who completes the full survey also receives a free physical copy of The Tao of Fundraising by John Kim. John spent two decades at the forefront of venture capital fundraising — most recently as Chief Client Officer at General Catalyst, one of the world's largest and most influential VC firms. The book draws on that experience to map the science, philosophy, and psychology behind attracting capital. It's the most substantive piece of writing on VC fundraising to come out of the industry in years, and it's yours free for completing the survey.
Fill the survey below
